1:45 - Sarah Siwak / Airhouse Intro
2:35 - Founder Intros
2:54 - Johnny Adamic, Founder, Brrrn
4:55 - David Bronkie, Co-Founder, Siblings
7:22 - Mike Huffstetler, Founder & CEO, Bask Suncare
9:36 - Why D2C? Why did you decide to sell D2C and where do other sales channels factor into your strategy, i.e. working with retailers, selling on marketplace like Amazon, etc.?
17:03 - Data What data is most important for your team to measure to fuel your growth? What metrics do you track?
23:25 - Brand Awareness What's the best way to get your brand out there? Is it ads, focus groups, or something else?
25:25 - Before the First Order What key steps are involved before you being selling and shipping orders? How long did it take to find manufacturers and make your idea a reality?
28:35 - Manufacturing How did you find your manufacturers? What challenges did you encounter when actually creating the product?
31:40 - Logistics Learnings What was most complex to learn or navigate about logistics in general?
35:51 - Packaging Selling primarily D2C means that your customers mostly interact with shipments, not people or storefronts. How did you approach packaging and designing the customer experience?
40:30 - Key Learnings What's the hardest thing right now about building an ecommerce company? If you were to start a second ecommerce company, what would you do differently? What advice would you give to folks just starting out?
45:44 - Hiring Talent On the talent front, what are some tips on finding a good D2C person to lead efforts? What do you look for when thinking about bringing someone on? Who would the best first marketing hire?
52:18 - Marketing What are the very first steps in building an email list? Is paid social still profitable and relevant?
55:00 - Fulfillment Did you consider self-fulfillment at the start of your business? What are the pros and cons?